RAD FOX

Rad Fox is a Los Angeles–based start-up film production company aiming to stand out from the typical gear‑centric visual tropes of the industry. During the initial brand discovery sessions, a fox emerged as the unexpected hero—a geometric symbol that reflects Rad Fox’s creative agility and adaptive nature.

Crafted from a series of bold, interlocking shapes, the fox icon conveys both precision and playfulness. The warm red-and-orange palette echoes the founder's passion and energy for filmmaking. To ensure the logo nods subtly to the cinematic world, incorporated as a clued-in detail: the fox’s monocle integrates an aperture-like lens, symbolizing that everything Rad Fox produces is viewed through a “lens of creativity.” This clever touch roots the brand in storytelling without leaning on literal film equipment imagery.