Jon A. Yoskin
CREATIVE DIRECTOR / ART DIRECTOR
Lawrenceville, NJ | 609.216.0668 | jyoskin@gmail.com | jyoskin.com
PROFILE
Creative Director with agency and in-house experience building and transforming brands across a wide range of industries. I turn complex ideas into clear, compelling identities, campaigns, and digital experiences—bringing strategic thinking and strong visual execution together to create work that is distinctive, scalable, and built to last.
EXPERIENCE
Creative Marketing Alliance (CMA) — Marketing Agency
Creative Director | June 2024 – Present | Princeton, NJ
Senior Graphic Designer | September 2022 – June 2024
Led the first visual rebrand in CMA’s 35-year history, developing a new identity, website, brand system, campaign assets, social presence, print collateral, and environmental graphics.
Led the creative direction and design of CMA’s rebuilt website, translating the new identity into a scalable digital experience that clarified the agency’s positioning, services, and culture.
Built creative standards, templates, and workflows that improved consistency, strengthened collaboration, and increased production efficiency.
Translate business goals and complex subject matter into cohesive brand identities, campaigns, digital experiences, and communications that strengthen client positioning.
Direct creative strategy and execution across a diverse portfolio spanning technology, manufacturing, commercial real estate, lighting, professional associations, and other B2B industries.
Lead projects from discovery and concept development through presentation, production, and final delivery across print, digital, environmental, and motion applications.
Marcus & Millichap — Real Estate
Senior Graphic Designer | 2018 – 2022 | Calabasas, CA
Designed high-impact marketing and business-development materials supporting a national
commercial real estate sales organization of more than 2,000 professionals.Created an interactive digital company overview that gave sales teams a flexible,
presentation-ready tool for communicating the firm’s capabilities, services, and market expertise.Developed a scalable suite of branded templates for proposals, case studies, research reports, presentations, email campaigns, and sales collateral.
Led the visual refresh of Marcus & Millichap Capital Corporation, modernizing the financing division’s identity while maintaining alignment with the parent brand.
Translated complex market data, research, and financial information into clear, engaging visual communications for internal and external audiences.
Maintained brand consistency in a high-volume production environment while adapting
materials to the needs of regional teams and individual pursuits.
Casa Dragones — Luxury Spirits
Art Director | 2017 – 2018 | New York, NY
Developed elevated brand experiences and visual assets across retail, hospitality, digital,
experiential, and print channels.Collaborated with internal teams, fabricators, photographers, and creative partners on window installations, bar environments, packaging, events, and high-visibility brand activations.
Produced digital advertising and retail assets supporting distributor partnerships and
online product sales.Curated and retouched event and lifestyle photography for advertising, social media,
editorial content, and the company website.
Jetty — Apparel
Creative Intern | 2015 – 2016 | Manahawkin, NJ
Designed a capsule apparel collection produced and sold exclusively through
Jetty’s flagship retail location.
Supported apparel graphics, branded merchandise, promotional materials,
pop-up events, and customer engagement within an established lifestyle brand.
CAPABILITIES
Leadership – Creative Direction · Brand Strategy · Art Direction · Team Mentorship · Concept Development · New-Business Pitches
Design – Identity Systems · Campaign Development · Editorial Design · Presentation Design · Digital Experiences · Environmental Graphics
Tools – Photoshop · Illustrator · InDesign · Premiere Pro · After Effects · Figma · Midjourney
RECOGNITION & EDUCATION
2024 Trendy Awards — Silver, Best Advocacy Campaign.
DEI Guide & Accessibility Toolkit for Event Service Professionals Association (ESPA)
Bachelor of Fine Arts | Ithaca College | Ithaca, NY | 2012–2016
Study Abroad | University of New South Wales, Sydney, Australia | 2014–2015
SUNY Cortland, Dingle, Ireland | Photography | Summer 2015
ADDITIONAL
Volunteer Firefighter | Former Teaching Assistant — Intro to Graphic Design and Screen Printing |
NCAA Swimming & Diving